Business Re-brand;

At Capital Risk Consultancy we understand that there are a multitude of reasons you may need or want to completely rebrand your company. We also understand that whilst it may at times be necessary it can also be very intimidating and high risk. What ever the reason may be that you are rebranding we know it was not a decision you would have taken lightly and therefore we feel wanted to offer support to businesses in this position as we have been there ourselves.

A rebrand can make or break a company and it is our goal to ensure your rebrand propels you further into your chosen industry making you a formidable force among the competition.

How we ensure your business rebrand needs are met;

- From your first initial contact you will be allocated a named member of our admin team as well as one of our PR consultants. This will enable you to build a strong working relationship.

- An initial meeting will be set up between you and your PR consultant, this will give you the chance to discuss your current business and its position, the reasons for the rebrand as well as ensuring the PR consultant is able to fully gauge your future brand aesthetic and goals.

-Following this meeting your PR consultant will draft an initial re-brand launch plan. This will include but is not limited to a current profile of your company (for example; customer base, current reach, advertising streams, reputation), a market research plan (for example-are there any new services you are going to expand into), highlights of important information such as legislation relating to your chosen industry and required insurances do you require any changes made, target audience profile and a marketing strategy, A notification strategy for current contacts and customers.

-A secondary meeting will be set to discuss the draft plan and how to move forward. The PR consultant will then work with you to ensure that all your marketing materials are formatted to represent your re-brand how you envisioned as well as ensuring they are appealing to your target audience this will be inclusive of your rebrand notification materials which will be sent to current contacts.

-Following the meeting a finalised marketing strategy will be produced along with a fully comprehensive checklist of documentation that is needed in place before re-brand launch. Dependent on the chosen package the following will occur;

  • Tier 1-PR consultant will provide recommendations for marketing material production companies.

  • Tier 2- PR consultant will produce marketing materials and deliver them to you for distribution and assist with advice with regards to advertising for employees if required. They will also provide recommendations for a Re-Brand Launch Day Event.

  • Tier 3- PR consultant will start the process of producing marketing materials and distributing them as planned and assist with advertising for employees if required inclusive of writing the adverts and providing the most appropriate resources to use for advertisement based on your industry. They will also take charge of organising and advertising your Re-Brand Launch Day Event.

Please note that the production of marketing materials, and other costs occurred inclusive of but not limited to insurances and advertisements are not included within our consultancy fee and therefore will remain the responsibility of the client.